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1 When companies are interested in their impact on their local community as well as on the overall environment

Question

1.When companies are interested in their impact on their local community as well as on the overall environment,

this is called _______. (ref-39)

a. ethics and social responsibility

b. sustainability

c. global coverage

d. service-dominant logic

2._______ loom(s) as one of the most misunderstood and mistrusted elements in marketing.(ref-40)

a. Advertising

b. Sales promotions

c. Public relations

d. All of these

3.What topic would NOT typically be addressed in a complete marketing plan? (ref-43)

a. Industry analysis

b. Organization structure

c. Both A and B

d. Neither A nor B

Marketing