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Communication In Business case study

The Indian subcontinent consists of nations which are demographically very different from the Oceanic countries – cities have the dense population, it is quite common to families to live together thus coining the word ‘joint families’, and feel at unease while calling their bosses by the first names.Communication is varied during different stages of the relationship. The first stage is the initiation phase wherein verbal and written communication in form of telephonic and online interaction precedes face to face interactions.It is here that it will be found necessary to dig a little into the history of India, as cultural implications play a major role in deciding the mode organization communication being followed in a particular nation (Roberts and Tuleja 2008, 474). The nation was, practically two centuries, a colony of the erstwhile British empire. Thus English customs may be found rooted in the manner of communications. Over time, however, local mannerisms have mingled with these habits to produce a different set of rules altogether.Meeting etiquette requires a handshake when one conducts business in India. Indians, on the other hand, use a traditional variant of greeting – The Namaste. This gesture consists of bringing the palms of the two hands together at chest level along with the utterance of the word ‘Namaste’ with a slight bow of the head. It has been noted, however, that people from outside the subcontinent often use this gesture beyond necessity – it must be remembered that India still suffers from a caste-based segregation in its societal structure. It will thus be judicious to decide beforehand to decide of the necessity of such a gesture.