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Critical success factors for fashion market online retailing business

5.5.3 Scalability 80
5.6 Brand Management 80
Chapter 6: Discussion and Conclusion 83
6.1 Introduction 83
6.2 Summary of Findings 84
6.3 Study’s Contribution 86
6.4 Directions for Further Research 87
6.5 Conclusion 88
There are many people whom I would like to include in my Acknowledgement,’ not least of which are all the professors who taught me at this university. Each and every one of them contributed to my intellectual development and gave me the tools I needed throughout the research and the writing of my dissertation. I know that if it were not for them, I would not have been able to research and write this study.
In my opinion, however, few deserve the acknowledgement due to my supervisor, David Bromilow. He, more than any, knows how confused I was by the sheer size of this project and how, more often than not, I lost direction and, sometimes, confidence. His continued patience and invaluable guidance are what kept me on track. The support which David Bromilow gives all his students and, his constructive criticisms and advice, are responsible for my having finished this dissertation and my presenting of it. I am extremely grateful to him.
Last but not least, I want to reserve a special acknowledgement to my parents in Hong Kong and both my aunt and uncle. Their continued and unfailing emotional and financial support have brought me where I am today and have, indeed, opened up a world of possibilities before me. Therefore, it is to them that I dedicate my dissertation.
Chapter 1: Introduction
1.1 Introduction
Over the last decade the user-friendly Internet has been developed such that E-commerce is now widely used as a main competing business mechanism. In fact the growth of E-commerce has…
The paper tells that E-commerce has become more significant in recent years, though it has been developed in various forms for past 20 years. For example, ‘Electronic Data Interchange’ (EDI) provides a collection of standard message formats and an element dictionary for business to exchange data through an electronic messaging service’. Another example is ‘Electronic Funds Transfer’ (EFT) first introduced in the late 1970s, which transfers money between financial repositories such as banks or bank accounts’. The growth and acceptance of credit cards, Automated Teller Machines and telephone banking can also be regarded as alternative forms of E-commerce. Although many- of these electronic trading technologies have brought progressive effects to their own markets and increased recognition on these systems to their customers, it is very obvious that E-commerce has certainly purveyed its excellence and has brought huge impact on the economic transformation only in recent years. In simple terms, ‘E-Commerce’ or Electronic Commerce is defined as ‘the process of buying, selling or exchanging products, services and information via computer networks including the Internet’. It is also alternatively defined. ‘The entire set of processes that support commercial activities on a network and involve information analysis’. Recently, however, we have seen explosive development in E-commerce mainly thanks to the development of the Internet and the World Wide Web, which facilitate e-commerce much more accessible. E-commerce can be simply categorised into two major activities. ‘Business-to-Business (B2B)’ and ‘Business-to-Consumer (B2C)’ activities.