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CrossCultural Management of Dancom Company

Culture, in this sense, includes systems of values. and values are among the building blocks of culture” (Hofstede, 1994). From this definition, one can perceive how much influence culture has on people. This is markedly felt in an international environment. If people are considerate and understanding other cultures and make the necessary adjustments to accommodate the needs of others, then they can earn the cooperation of others. On the other hand, if they insist on promoting their own culture and their value system, whether it agrees with others or not, then it can be surmised that sooner or later, the personal relationship will encounter major conflicts. This is markedly felt in an international environment. If people are considerate and understanding other cultures and make the necessary adjustments to accommodate the needs of others, then they can earn the cooperation of others. On the other hand, if they insist on promoting their own culture and their value system, whether it agrees with others or not, then it can be surmised that sooner or later, the personal relationship will encounter major conflicts. This analysis is logical and general, but it goes without saying that there is more than meets the eye.Apart from two distinct cultures trying to co-exist in one company, there are even factions that have formed in the Russian subgroup, that of the Hosting insiders and the Hosting outsiders. The insiders are characterized by a deeper identification with their foreign employers and generally find the organization at Dancom friendly. They take pride in being part of the company. On the other hand, the outsiders find indifference in the company and refuse to fully accept the foreign culture of the company. They admit that they are more externally motivated by their jobs at Dancom. However, for both Russian subgroups, they agree in their attitude towards the formality of the Danes and the inefficiency of the headquarters in Denmark.These Russians perceive inefficiency of Headquarters as “a huge, clumsy monster”, “inflexible structure” and “slow conservative machine”.