i got an international marketing assignment where i am assigned to do the country evaluation of
INDIA. My module tutor said that i have to evaluate and describe those aspects of PESTLE analysis that have relevance and implications for the upcoming international firm operations.
I didn’t get the idea of relevance and implication. i do know about them that what they are but how to apply it on pestle factors makes things difficult.
for example: political stability factor, trade regulations reforms, inflation, unemployment,
how to make the relevance and implication of pestle related factors with upcoming firm?
Can someone please explain it to me the concept of relevance and implication means in here or provide the sample answer?