Just selling a final good product isn’t enough. professional customers tend to visualize their deals as a permanent establishment of sustainable partnerships, and viable networks which, if not fulfilled, can cause a tremendous loss in value and image acquired from years of consistent value delivery to 100% satisfied customers.A look into Wal-Mart’s existing supplier chain (Web page) can help clarify the fundamentals of their clear-cut expectations from the supplier base. from the lowest margin of error to the highest significance attached to quality, it relentlessly pursues a zero-tolerance policy towards non-compliance, and swiftly punishes unaccountable suppliers with heavy fines, indemnities or even termination of a contract. It brooks no controversies related to violation of its basic ethical policies, as specified in its supplier standard code which specifies norms on issues like child labor, medical hazards in the workplace, discrimination on any grounds, and lack of concern for the environment. Rolland will have to walk the talk when it comes to developing as it ambitiously likes to call itself, a “world-class manufacturer.” Clearly, the entire house has to be set in order for justifying the use of such a behemoth expression to qualify its present shortcomings. The key themes that must grab the management’s attention are discussed hereunder:Lean manufacturing is an established philosophy developed originally in Japan, that seeks to eliminate the production of 7 wastes: overproduction, waiting time, transportation time, processing time, inventory, motion and scrap (Wikipedia).