Questions for T-MOBILE:
1) Product line extensions or new product
development. Should T-Mobile be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map below for the target market?
2) Product lifecycle. In which stage of the product lifecycle is T-Mobile offering now? Would the changes described in question 1 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?