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What would be the best way for the marketing manager of a supermarket to find out how consumers move through the

Question

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the

store?

Question 2 options:

a)

None of these methods would be very good.

b)

have an interviewer go through the store with each customer

c)

give customers a questionnaire after they have finished shopping

d)

install checkout counters at the end of each aisle

e)

observe customers with hidden cameras

Marketing